Shake It Off - A Study in Creating Value
Canadian Agriculture Partnership
Leadership Lesson #9: Communicate Often and With Clarity
by George Virtue, CPA, CA, Managing Partner and Strategic Advisor
It occurs to me that humans are the most highly developed species on earth yet we may be the most ineffective species when it comes to communication! While I cannot answer the question of why this is so, I can offer some advice as to how we can be better at communication.
At Avail CPA we periodically conduct a gap analysis survey amongst all of our team members. Each time we have done this survey our people tell us that effective communication ranks higher than any other factor that we survey. And despite continuous efforts to improve our communication and a high rating on how well we communicate, it is always one of our biggest gaps on the survey. I share this with you to demonstrate just how difficult it is to meet expectations when it comes to communication.
I can think of a few circumstances where huge gaps generally exist between the needs of the organization and its ability to communicate effectively. Improve your communication in these areas and your organization will gain a competitive advantage:
When our people lack information, they fill this void by creating a story that is often not accurate. Worse yet, they then respond to the story that they have invented. So avoid this risk when it comes to these 5 critical communication challenges. Here are a few tips that I have picked up along the way:
Pay attention to the level of communication effectiveness in your organization. If you are anything like every other organization that I have been involved with, there are opportunities to improve. When you do you will reap the rewards of a highly effective organization. And one last thought: when in doubt, communicate more not less.
Click here to read Leadership Lesson #8: Learn to Listen
Click here to read Leadership Lesson #7: Delegate - But Do it Right
Click here to read Leadership Lesson #6: Understand the Power of Conflict
Click here to read Leadership Lesson #5: Build a Real Team
Click here to read Leadership Lesson #4: Choose Your Culture
Click here to read Leadership Lesson #3: Figure Out Where You Want to Go and How You Will Get There
Click here to read Leadership Lesson #2: Make Sure that Everyone (Including You) is Doing the Right Job
Click here to read Leadership Lesson #1: Get the Right People on the Team